My Answer: For me to like a book the characters are very important, sometimes even when the story is crap I finish the book just because I like the characters so much.
I like strong characters and I like to see the growth in characters during the course of the book or series. I like a strong heroine but them being a kick-ass is not a necessity. I don't like whinny, one dimensional and stupid characters. The same thing goes for the male. I like swoon worthy Alpha male's but sometimes a solid, funny and unconventional guy can do the trick also. A sense of humor goes a long way with me.
I love to know your opinions. So dash me a comment and I will check out your answers.